citizenM Hotel : New York
Dutch hotel group citizenM has set up home in the old New Amsterdam, right in the core of the Big Apple: a stone’s throw from Times Square. Midtown Manhattan is the quintessential New York layover for first-timers and seasoned fans looking to rekindle their romance with The City That Never Sleepsalike, and citizenM has developed a hotel right in the sweet spot on Broadway and 50th. The area has its critics, but there’s enough kitsch and craziness left in the triangular intersection to warrant your time, no matter how cultured you may think you are. The brand’s debut American outpost is brimming with the modern attitude and outlook that the city is famous for, but leaves out the extraneous bells and whistles in a bid to keep costs down in a notoriously pricey part of town. No one has used a hotel trouser press since the 1980s anyway. That said, in a city famed for its can’t-swing-a-cat bedrooms, citizenM’s compact pod feels oddly spacious when we checked in recently – familiar too, the Dutch brand are unwavering in their successful model.
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