OPENING CEREMONY CRASH SS14
It’s no secret that I’m a huge fan of Opening Ceremony. I anticipate their collection launches and fashion shows more than Christmas. They always create an environment that is unique and original, with the perfect ratio of nonchalance that actually works to heighten their polished aesthetic. Their shows are abstraction meets style meets street meets modernity, all rolled into one take that! fun ball. As a Set Designer I’m always fascinated by their concepts, and each season my expectations are exceeded. I don’t know if they would appreciate this comparison, but I like to think their shows are Chanel for Millennial‘s.
Their Crash Collection for SS14 is no exception. OC have expertly dressed their models and then flat laid them on beds either relaxing or captured undertaking everyday tasks. It seems to be a common theme these days- heightening the everyday aesthetic and OC are capitalising on the trend. All shots are in plan view and give the customer a perfect image of the clothes, albeit a more relaxed depiction of them.
I couldn’t say there is consistency to their colour ways this look book. But who cares. Anyone who can send out an oversized Neoprene Racing tee, next to avocado green psychedelic trousers and a blue bauhaus inspired print button-down is already so far ahead of the fashion game, it makes the rest of us look like we’re still in the locker room with our jersey’s on backwards.
Game Over. OC for MVP.
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